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Abracadabra Coffee Co Finca Santa Cruz Coffee Beans (12 oz)



Out of stock

Abracadabra Coffee Co Finca Santa Cruz Coffee Beans (12 oz)


Origin: Mexico
Producer / Pepe Arguello
Farm / Santa Cruz
Region / La Concordia, Fraylesca, Chiapas
Variety / Bourbon, Typica, Yellow Caturra, Gesha
Processing / Natural
Elevation / 1,360-1,750 masl
Notes / Strawberry Jam, Brownie, Vanilla Bean Ice Cream

Out of stock


Finca Santa Cruz is run by the innovative Pepe Arguello, with the farm is already achieving widespread notoriety in just its third year running. Last year, Pepe won COE Mexico. He was willing to sell in the auction market but wanted to build something deeper, especially with the rest of his product. Pepe’s father was a well-known producer in Chiapas, and when Pepe purchased Finca Santa Cruz, he decided to build the business around specialty.

With the 60 hectares land at 1700 masl on the Triunfo Biosphere Reserve, his farming practices reflect his desire for a more precise, agronomically advanced, and conservation-focused approach: he harvests cherry according to Brix (measuring the sugar content of the fruit), ferments according to pH (the actual acidity of the fermentation), and generally seeks experimentation, growth, and collaboration.

The area is biodiverse, filled with native Inga trees that also provide shade, allowing the coffee to grow in harmony with the surrounding reserve rather than in conflict with it. Pepe’s goal is to slowly increase production as well as quality and gain wider international recognition. Community-wise, the local workforce is integral to Finca Santa Cruz’s success in meeting demand.

After the community helps harvest cherry, Pepe first floats the cherry in water, then ferments for 20-72 hours in concrete tanks depending on outside factors like weather and ambient temperature, using pH as his guide. He then dries washed parchment on raised beds with mesh covering for 17-25 days. He uses a hydrometer to measure the level of moisture in the coffee during drying. We’re excited to work together to help him customize processing for different clients and continue to invest in and improve quality. His practices also help inform and grow education in the surrounding farmer population. He carries on the legacy of his father and his community while advancing with the technologies of the present, producing a truly stellar product.

Pepe Arguello was born on July 20th, 1989 in the coffee producing region of Tuxtla Gutierrez, Chiapas. Pepe has been around coffee production his entire life, as his father was a well known producer in Chiapas. Pepe, who purchased finca Santa Cruz only three years ago, decided to focus on developing a business providing specialty coffee. Finca Santa Cruz is considered a model farm, representing Mexico in the specialty coffee market. Pepe’s goal is to slowly increase production and gain wider international recognition. The local workforce is integral to finca Santa Cruz’s success in meeting demand.


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